KANAL D, one of the top 3 general TV stations in Romania, started broadcasting on the 1st of March 2007 and is part of the biggest media group in Turkey, Doğan Yayin Holding. Supported by the experience and tradition of Doğan Yayin Holding trust, KANAL D set its goal to continue this successful model also in Romania. The pillars of KANAL D are the quality programs that combine NEWS, Turkish series and own innovative productions with successful international formats.
Five years from its entry on the Romanian market, KANAL D reached the top 3 general televisions in Romania, is the station with the biggest audience growth, both All Day (+133%) and Prime Time (+141%), from 2007 to 2011.
In January 2015, KANAL D consolidated its 3rd position with a market share of 7.5% in Prime Time (18:00- 24:00) and a significant advantage share compared with the 4th place.
The business model ensuring a solid top 3 general TV stations position is oriented to a personal and innovative approach regarding the content. KANAL D was the first television that considered and integrated into its programs the viewers’ need for humor and relaxation as an escape from the daily routine and life problems.
KANAL D’s own productions like the NEWS programs, “Asta-i Romania”, “WOWBiz”, “D-Paparazzi”, “Teo Show”, “Te vreau langa mine” or “Nora pentru mama” but also international format programs such as “Who Wants to Be a Millionaire?” (“Vrei sa fii milionar?”), “Desafío” (“Rataciti in Panama”), “Find my Family” (“Gaseste-mi familia”) or “Wheel of Fortune” (“Roata norocului”) have brought the Romanian audience in front of a bright and attractive content that is relevant to its experiences and expectations.
The Turkish series sustain KANAL D’s innovative approach, by consolidating its trendsetter position in a genre of fiction that tackles a completely different and exotic world for the local audience. In 2008 KANAL D started broadcasting “Binbir Gece” (“Thousand and one nights”) and became the first television in Balkan area to embark on a new phase in television history. The success of the Turkish series proved to be absolute with the launching of the phenomenon-series “Suleyman – Muhtesem Yuzil” (“Suleyman the Magnificent”). The most controversial series in Turkey was, for 4 seasons, absolute leader of the audience on its broadcast interval and has transformed KANAL D in a competitor impossible to ignore. The tradition of the best Turkish series continues with productions like: “Feriha”, “Oyle Bir Gecer Zaman ke” (“As Time goes by”) and “Medcezir” (“Tide”).
Imi place! This is KANAL D message and position for the public that inspire the entire content. I like your life, I like your proofs of humanity and friendship, I like that you know how to laugh and have a good time, I like you, my viewer, as you are and I want to invite you in our daily journey to relaxation and good time.
With every new program, with every new day of broadcast, KANAL D will consolidate its position and will try to offer quality programs, never ceasing to include the viewers’ expectations, opinions and needs, everything revolving around and supporting the mutual statement of KANAL D and its public: IMI PLACE!